

MyPlannery didn’t start as a company idea. It started as a marriage.
I’m Ammar. I’ve spent more than two decades building payment and financial systems at scale. My wife, Ria, is a luxury event planner and founder of Ria Events & Design. She still runs events today.
When you marry someone in this industry, support becomes literal. You lift heavy pieces into venues and go pick up seating charts from vendors. You wear all black and unintentionally stand like a secret service agent, and guests assume you brought security. It hasn’t become an official add-on service, but it’s been suggested.
But what changed us wasn’t the execution of the event day. It was everything no one sees.
The proposals. The deposit follow-ups. The payment schedules. The quiet margin math running in the background of every decision. Did we price this right? Are we actually keeping enough of what we earned?
From two very different vantage points, we saw the same gap. The industry was adapting to software that wasn’t built around how money actually moves in this space.
So we started building alongside her real-world roadblocks, testing ideas against live projects and refining them with feedback from industry peers who were facing the same challenges.
When other owners shared the same story, it became clear this wasn’t just ours.
We started MyPlannery independently because we wanted the freedom to build differently. Not to chase feature lists. Not to follow hype cycles. Not to ship tools simply to justify higher pricing later.
You won’t see us adding surface-level features just to keep up with trends. We believe technology should earn its place by improving how your business actually operates, not by inflating complexity or cost. When we introduce advanced capabilities, they will be thoughtful, deliberate, and aligned to real usage, not bundled in ways that force you to pay for tools you don’t need. That’s not where your margin is won or lost.
We are building the financial backbone for event and hospitality businesses, combining payment infrastructure with the financial intelligence owners need to manage client deposits, refine payment strategy, protect margin, gain cash flow clarity, and grow confidently.
Built by people who’ve done the work. Designed for the people still doing it.
Your success is our business.
MyPlannery helps event and hospitality businesses get paid faster, keep more of what they earn, and grow with confidence.
When you win, we win. And that alignment shapes everything we build.
